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Children’s Medical Center Rebrands Itself Children’s Health System of Texas

Aimee Sharp
Author | Shield HealthCare
12/09/14  9:35 PM PST
Children’s Medical Center

By Gary Jacobson for The Dallas Morning News

A century old, the organization formerly known by the name of its main hospital, Children’s Medical Center Dallas, is rebranding itself as Children’s Health System of Texas.

“It’s a natural extension of who we are and what we’ve been doing,” CEO Christopher Durovich said in an interview.

The goal of the integrated, multi-facility system — which generates about $1.1 billion in annual revenue — is to deliver the right care, in the right place, at the right time and with the right resources, he said.

The focus includes wellness and keeping children healthy, not just treatment of disease.

In addition to its main hospital near downtown, still called Children’s Medical Center Dallas, the not-for-profit Children’s Health has a hospital in Plano, a specialty center in Southlake, and 18 primary care medical practices in North Texas.

Children’s Health is also forming alliances with other organizations such as the recently opened Children’s Specialty Center at Texas Health Presbyterian Hospital Dallas and a telemedicine program with Trinity Mother Frances Hospital in Tyler.

Read the Full Article at The Dallas Morning News.

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